Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]

(f) You will not (i) interfere, or attempt to interfere, in any manner with the functionality or proper working of PA API; (ii) compile or use Product Advertising Content for the purpose of direct marketing, spamming, unsolicited contacting of sellers or customers, or other advertising activities; or (iii) remove, obscure, alter, or make invisible, illegible, or indecipherable, any notice, including any notice of intellectual property or proprietary right, appearing on or contained within PA API, Data Feeds, Product Advertising Content, or Specifications.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.

JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.
I couldn’t agree more the relationship with your audience, and the trust that you build with them, is the single most important asset you could ever have. Trust is the basis of all good marketing, If viewers do not trust you and see you as the expert, that they need to turn to, then the chances that you will succeed with Affiliate marketing in the long-term, are very slim. Such a great content and a perfect key strategy for every business industry to prosper. These were awesome, looking forward for more valuable content of yours!
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.

StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
If you are starting from scratch with a brand new product, you may have to guess at what the marketing cost per customer should be. For an established product, you can take historical data and arrive at acceptable marketing costs for each acquired customer. Either way the total cost of marketing involved in the acquisition of a single customer is the sum of all marketing dollars spent acquiring the customer.

Links that Dynamically Generate Products: Certain types of links that we may make available to you dynamically generate particular Products to display based on a contextual analysis of the page on which they appear. Amazon will crawl or otherwise monitor your Site and store gathered content to implement these types of links and to improve dynamic generation and the Associates Program. If you implement mechanisms that prevent us from crawling or otherwise monitoring your Site, you agree that these types of links may not function properly, and you will be solely responsible for any such malfunction.
(z) You will not display on your Site, or otherwise use, any Program Content to advertise or promote any products that are offered on any site that is not an Amazon Site (e.g., products offered by other retailers). You will not display on your Site or otherwise use any data, images, text, or other information or content you may obtain from us that relates to Excluded Products.
If you can't ship when promised, you must notify the customer of the delay and the right to cancel. For definite delays of up to 30 days, you may treat the customer's silence as agreement to the delay. For longer or indefinite delays, and second and subsequent delays, you must get the customer's consent. If you don't, you must promptly refund all the money the customer paid you without being asked.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.

Overpriced. The Basic Membership is not expensive, but if you want to earn big commissions you will have to spend thousands of dollars buying the rest of their products or at least the Pro Membership. Although the training is good, it only focuses on a couple of marketing strategies. SAN is not a cheap program and  no one can guarantee your success. 
Trying to cut corners with marketing methods is a huge no-no in affiliate marketing. By cutting corners, we’re talking specifically about black hat SEO. Get banned by Google, and you’ll be spending your time building a new site. Don’t learn from your mistakes, learn right now. Blackhat SEO only ever leads to a broken site. Google will hunt you down, and it will punish you!
The affiliate marketing industry is growing steadily. An independent survey commissioned by Rakuten Affiliate Network found that affiliate marketing is set to reach $6.8 billion by 2020. Ninety percent of advertisers included in the survey said that affiliate programs were important or very important to their overall marketing strategy, with the majority of publishers reporting that affiliate partnerships drove more than 20% of annual revenue.
SkimLinks works very similarly to VigLinks in that it is designed for bloggers who don’t want to do a lot of hands-on work to participate in an affiliate program. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. SkimLinks claims to work with over 24,000 merchants/advertisers.
This is where we put the “marketing” in affiliate marketing. It’s up to you as the affiliate marketer to make sure that your audience sees the affiliate links and offers you have on your site. You can’t simply throw them into the right sidebar and hope that your audience seeks them out and clicks on them. There’s a great deal that you can do to increase the likelihood that your visitors click on the links and get in front of the affiliate offer.

The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated. 

I always add an HTML table of contents to posts to make sure they are long and structured. This has been a HUGE help for me (and my readers) and there are tons of benefits: better chance of getting “jump to links” in Google (see below), increased average time on page, decreased bounce rates, and it makes it easier for readers to navigate through your content.


We have a wealth of brilliant articles on our website covering the many various aspects of affiliate marketing in depth, however, for those of you who are completely new to the concept, I’m going to go back to basics and explain in detail exactly what affiliate marketing is, what it takes to succeed and how you could become a successful affiliate marketer, too.

3. Paying for leads. Some merchants benefit by paying affiliates on a lead basis. For example, an insurance company might pay affiliates a fixed bounty for each potential customer who signs up for an estimate. Alternately, a car dealership might pay affiliates for each customer that requests information on a specific car, and perhaps an additional bonus if the customer schedules a test drive.


Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000
(j) You will not exceed, or if you build and release an application that calls PA API, each copy of that application that is installed by an end user will not exceed, any limit on calls per second set forth in any Specifications (or that we otherwise notify you apply) and you will not send files to or from PA API that are greater than 40KB without our prior written approval.
A lot of people say affiliate marketing provides “passive income” but that’s not really true. Sure, I make money while I sleep. Every morning when I wake up the first thing I check is how much money I made overnight. That’s pretty cool. But I also work on my sites almost daily. Affiliate marketing is a long term strategy and will take time before the “passive income” begins.
This strategy is all about getting people off the fence, so that they actually get the offer you’re presenting them. If you combine this strategy with the Crush Campaign, then you’ll have an extremely powerful weapon, which you can use to get more sales from your promotions.The fence shaker strategy also includes several general FAQ’s you can use for your own promotions. These FAQ’s have been proven to get many people off the buying fence.
To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. If the manufacturer doesn't come forward with proof or turns over proof that looks questionable, the catalog marketer should see a yellow "caution light" and proceed appropriately, especially when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees. In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true.
You will register for and be assigned a unique URL associated with an Associate ID for your participation in the Local Associates Program. You will not use any alternative URL or Associate IDs in connection with the Local Associates Program or use the assigned URL or Associate ID for any other purpose. For purposes of this Local Associates Policy, your unique URL will be considered a Special Link as defined in the Associates Program Operating Agreement.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
I hardly ever try to commutate with other affiliate marketers but it’s something about your site that is very interesting. Maybe it’s because your black who knows. Anyway I’ve known about affiliate marketing for 10 yrs. Never made over 100 bucks a month doing but for the live of the game I’m building a an affiliate blog promoting Amazon kitchen products. I’m very confident in my skills and by the end of 2018 I plan to have my monthly income at 2000 or better. Enjoying reading your site.. Keep up the awesome work. Your writing skills are extremely sharp.

I founded this site back in 2007. I lost $50 to a data entry scam when I was still in college. I felt ripped off and had no recourse, but to suck it up and pull an extra shift delivering food to make ends meet.I setup this site so no one would have to go through the same experience I went through. I wanted to stop scam artists from preying on the vulnerable and help regular people learn the true, legitimate ways of making money online.
Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Despite the popularity of affiliate marketing, many publishers still aren’t aware of exactly what affiliate marketing is or how it works. In some cases, these publishers are gatekeepers to an audience that could be very effectively monetized through affiliate marketing, meaning that they’re passing up an attractive revenue stream.
When you first hear about affiliate marketing, it sounds like a pretty good deal. Done well, affiliate marketing can become the sole source of income for someone and lead them to make some of the best income of their life. That’s exactly what happened with me. I went from an in-debt long-haul truck driver to being a debt free affiliate marketer earning more than I ever have in my life. Affiliate marketers make their own hours and work from home.

Insurance comparison sites are fulfilling a need. People don’t want to spend hours looking for insurance, and they don’t find it fun. If you’ve ever found anyone who enjoys this kind of activity, they could possibly be a little crazy. Both Compare The Market and Gocompare.com have not only made the tedious process of finding a policy infinitely faster, they’ve also made it fun. (Think of the free meerkats and the Gocompare man you love to hate.)
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
You are responsible for all activities that occur under your Account Identifiers and/or Data Feed Access ID, as applicable, regardless of whether those activities are undertaken by you or any other person or entity. Therefore, you should contact us immediately if you believe that someone other than you may be using your private key or password, or if your private key or password is otherwise disclosed, lost, or stolen. You may not use any Associates tag parameter, Account Identifier, or Data Feed Access ID assigned to anyone other than you or that we did not specifically assign to you.
No. Before you get too excited, you must understand one very important thing. Affiliate marketing for beginners can be hard. It is, after all, a business. It is not a get rich quick scheme, and no honest affiliate manager will ever tell you it is. It requires patience, perseverance and heaps of learning. Sometimes it can take years to achieve the results you really want to see, although with the help of our affiliate management team, we hope you would see them much sooner than that!
Telephone tracking – unique telephone numbers are used per instance of a campaign. So media owner XYZ would have their own unique phone number for an offer and when this number is called any resulting "actions" are allocated to media owner XYZ. Often payouts are based on a length of call (commonly 90 seconds) – if a call goes over 90 seconds it is viewed that there is a genuine interest and a "lead" is paid for.
But establishing direct affiliate marketing relationships is extremely challenging for a number of reasons, which we’ll get into below. While there are certain instances when a direct relationship makes sense, most affiliates will be better off accepting that networks are part of the equation and focusing on finding the right merchants and maximizing referrals.
The Super Affiliate Network is claimed to be a global community that is comprised of entrepreneurs from all over the world. The network claims to work with one goal- transforming the way in which people earn their living. The company was established by a self-made entrepreneur who loves teaching others, as per the information furnished on the company’s website. The network is considered to be a brain child of Misha Wilson who is believed to be a top earner in the affiliate marketing field.   

In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[45] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.


Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
Dot Com Disclosures: Information About Online Advertising, an FTC staff paper, provides additional information for online advertisers. The paper discusses the factors used to evaluate the clarity and conspicuousness of required disclosures in online ads. It also discusses how certain FTC rules and guides that use terms like "writing" or "printed" apply to Internet activities and how technologies such as email may be used to comply with certain rules and guides.           
In the video above, you saw that I was traveling around in a 31ft travel trailer. I also mentioned that I earn a 6 figure income from affiliate marketing. However, if you looked at my lifestyle on the surface, you’d never know it. Even though I’ve settled down in San Diego and don’t do as much traveling, I still live in my travel trailer and pay just $600 per month to live in one of the most expensive places in the World. I am also debt free, drive a used vehicle, and I keep my expenses to a minimum. While you don’t need to be as extreme as I am, don’t rush out and buy that new yacht when you start earning an decent income. As an affiliate marketer, it is very important to save money for the rainy days that WILL come.
What do you want to earn? Is this just a little bit of side income on your hobby blog or are you trying to replace your full time income? If you’re trying to go big then you’re going to want to focus on more high-quality products with big commissions.  Maybe you will be building your site or blog around the specific product you want to promote, like a product review or comparison site.
Trying to cut corners with marketing methods is a huge no-no in affiliate marketing. By cutting corners, we’re talking specifically about black hat SEO. Get banned by Google, and you’ll be spending your time building a new site. Don’t learn from your mistakes, learn right now. Blackhat SEO only ever leads to a broken site. Google will hunt you down, and it will punish you!
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.

(b) during a single session, which is measured as beginning when a customer clicks through that Special Link and ending upon the first to occur of the following: (x) 24 hours elapse from that click, (y) the customer places an order for a Product, other than a digital item sold under the name “Amazon Music,” “Amazon Shorts”, “eDocs”, “Amazon Prime Video”, “Amazon Software Downloads”, “Game Downloads”, “Kindle Books”, “Kindle Newspapers”, “Kindle Blogs”, “Kindle Newsfeeds”, or “Kindle Magazines” (a “Digital Product”), or (z) the customer clicks through a Special Link to an Amazon Site that is not your Special Link (a “Session”), any of the following happens:
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
I founded this site back in 2007. I lost $50 to a data entry scam when I was still in college. I felt ripped off and had no recourse, but to suck it up and pull an extra shift delivering food to make ends meet.I setup this site so no one would have to go through the same experience I went through. I wanted to stop scam artists from preying on the vulnerable and help regular people learn the true, legitimate ways of making money online.
Ever since I first stumbled across the Elite Marketing Pro launch just about a year ago, I’ve completely loved the system. The amount of value that it has to offer in the form of educational marketing material without taking into account the income opportunity is insane. Everything from traffic generation to sales funnel creation to attraction marketing is covered in the training offered through What’s Working Now, and the products you get access to as a member.
We have a wealth of brilliant articles on our website covering the many various aspects of affiliate marketing in depth, however, for those of you who are completely new to the concept, I’m going to go back to basics and explain in detail exactly what affiliate marketing is, what it takes to succeed and how you could become a successful affiliate marketer, too.
The Super Affiliate System, including John Crestani personally, may receive compensation for products and services they recommend to you. John Crestani personally uses a recommended resource unless it states otherwise. If you do not want the Super Affiliate System and John Crestani to be compensated for a recommendation, then we advise that you search online for the item through a non-affiliate link.
There are few options available when it comes to making money with the Super Affiliate Network program. You can join the program by paying $1 for a free trial of 30 days. After the completion of free trial, you would be required to pay $47 per month for retaining your membership. You can pay $297 for annual membership. You would be taught many tactics during your membership period. There is no actual assurance of you making 100% commission until you help them make a sale. The amount of earning is again dependent on your membership plan. The more you spend, the more are your chances of making more money from commission. There is no surety of you making more than what you are investing in. You will basically make money on commission upon recommending services and products to other people. If they register as a member then you get some commission based on your membership plan. The company is offering you knowledge on sales so that you can drive sales for them and generate more money for them through memberships.
First things first, choose a niche. You should choose something which interests you, you don’t mind learning about, or have the ability to pay someone else to write about. Consider the potential costs carefully before delving into something which you know absolutely nothing about. Another important aspect is to be confident that it will be a lucrative niche to work in. There needs to be an abundance of products to promote, and the commission levels need to be significant enough to give you a good profit each time a sale is made.

The only way personal coaching can work is if the system (training course) eliminates the financial motive for the coaches. If they can’t make any more money from you after you already paid for that membership/product then and only then you can be sure that the coach is there to help you. But this is not how the personal coaching works in The Super Affiliate Network.
If you’re in the WordPress industry like I am (whether it be design, development, or SEO) I have accumulated quite the list of WordPress affiliate programs. I excluded those I found unsuccessful or pay too little to make a profit from, specifically ThemeForest, Creative Market, and low quality theme stores like Template Monster. Hosting pays well and I wrote a tutorial for SiteGround’s affiliate program and StudioPress themes which are my 2 highest paying affiliates. Those tutorials have tons of screenshots/social proof especially for SiteGround.
When do you want to get started?  If you are just starting and have no audience then some of the programs may not accept your application to become an affiliate, while others will let you get set up in minutes.  If you want to get started straight away then make sure you’re applying for programs that are less restrictive. Generally the larger, network style places will enable you to get going quickly while specific niche programs may require you to have a certain audience size or characteristics.
Turn your passion into a thriving online business with Wealthy Affiliates. Simply follow their proven process easy to use tools to launch a website, attract visitors, and most importantly, earn revenue. Wealthy Affiliate was created by Kyle and Carson, who in 2005, launched the Wealthy Affiliate platform to help other people succeed online. Since then Wealthy Affiliate community has grown to over 800,000 internet entrepreneurs. 
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
(c) Marketing. Solely with respect to the Amazon Influencer Program, and notwithstanding anything to the contrary in the Participation Requirements, you may include Special Links to your Influencer Page in emails; provided, that such emails are in compliance with the Agreement, the Trademark Guidelines, and the Amazon Brand Usage Guidelines. Upon our request, you will provide us with representative sample materials and written certification that you have complied with the foregoing. We will specify the form of, and content required in, that certification in any such request. Any failure by you to provide the certification in accordance with our request will constitute a material breach of this Influencer Program Policy. For the avoidance of doubt, (i) for the purposes of applicable marketing laws (for example, if applicable, the CAN-SPAM Act of 2003, the Telephone Consumer Protection Act of 1991 and any similar or successor legislation), you are the “Sender” of each email containing any Special Links, and (ii) you must comply with applicable laws and marketing industry standards and best practices for all emails relating to the Amazon Influencer Program. Amazon may revoke the offline marketing permissions granted in this Section 1 at any time in its sole discretion by providing written notice to you.
A sound product strategy is a must for new affiliate marketers. Ideally, you should choose a niche that you can make money online with and has a lot of product vendors. This will give you a wide selection of products to offer your online community. However, limit yourself to two or three products at a time, so that you become the expert others turn to and trust when reaching for their wallet.
I started with the very first item on the table of contents, “The Copy Paste Commissions Course.” In it, I found a video introducing an eBook, The Copy Paste Commissions, and instructing viewers to read it. I read the eBook and I found that some of its contents were very informative and interesting, but others would prove a bit too tricky for an entry-level newbie. Let’s take a look at some of the informative parts and then the somewhat elusive parts.
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