Generally speaking pay-per-click programs offer the lowest dollar value for conversions, and you'll need a higher click through rate to earn money. Pay-per-lead and pay-per-sale programs will usually offer a higher commission, but you'll have less visitors clicking through to complete the transactions, so you need to have a lot of unique visitors. Use your own traffic and reporting tools to determine which type of program will have a better chance of success on your own site.
Telephone tracking – unique telephone numbers are used per instance of a campaign. So media owner XYZ would have their own unique phone number for an offer and when this number is called any resulting "actions" are allocated to media owner XYZ. Often payouts are based on a length of call (commonly 90 seconds) – if a call goes over 90 seconds it is viewed that there is a genuine interest and a "lead" is paid for.
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