In some cases, the purchaser arrives at a page where the affiliate cookie gets set, then leaves and makes a purchase via the PPC channel sometime before the affiliate cookie expires. Other times, the purchaser may click a PPC link, fail to make a purchase, but later purchase via an affiliate link. In both scenarios, the affiliate marketing channel played a part in the sale, but the role was different.
To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. If the manufacturer doesn't come forward with proof or turns over proof that looks questionable, the catalog marketer should see a yellow "caution light" and proceed appropriately, especially when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees. In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true.
Michael and Omar didn’t do a very detailed job on the practical aspects of this very insightful and useful sales tactic they’re teaching their audience. They’re not showing their readers which autoresponder service providers are most appropriate for the function of sending emails at the recommended local times to their subscribers, and how to step-by-step go about it. Their readers, especially newbies, who they claim to have in mind, on their sales page, will be groping in the dark when it comes to implementing the methods they teach.