I see your point about how some people wouldn’t be able to afford it if he charged $97 for everything. That is valid and I agree with you on that. What I don’t like is the way it’s sold. It’s not up front. When he’s giving the sales pitch he only talks about the low price which makes the reader feel like that price will get you everything included. It’s worded with intent to mislead the customer into thinking that there is only one price. It’s only after you pay that you learn that you aren’t actually getting everything and that you’ll have to pay more if you want to get everything. That is misleading and I assure you I’m not the only person who gets upset by this. In fact I would go out on a limb and say that most people would be annoyed by this. It’s a common sales tactic that really does work (for the seller) but it is annoying for the buyer.
Once you acquire a customer through an affiliate, you can then market directly to that customer going forward. It’s important to figure out the lifetime value of your customer as that can also help you decide what commission to pay. With this information you can decide if your acquisition costs are correct or you may decide to be more aggressive with payouts to get those customers in the door.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[61] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[62][63]
You must use both a unique public key/private key pair (each key pair, an “Account Identifier”) and an Associates tag parameter (which can be either the Associate ID issued to you under the Amazon Associates Program or a related Associates Program tracking ID) to identify your account and make calls to PA API. You may obtain your Account Identifiers through PA API account creation process.
This metric is a way of summarizing the conversion rate, average ticket price, and commission percentage. It does not take into account the click rate that an offer will receive. So while EPC is certainly a useful stat to consider when evaluating potential affiliate offers, it must be considered alongside the click rate an offer will receive. A great EPC combined with a bad click rate won’t translate to great earnings. (In other words, the highest EPC isn’t necessarily the best offer.)
According to the sales page this is a new take on affiliate marketing that will show you how to make huge commissions easily and without any experience. The problem is that this is basically a regurgitated version of some older programs that Michael created. For proper affiliate marketing you'd be far better off trying my top recommendation instead. 
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Here's why you need this! Omar and Michael have topped so many of my leaderboards I've lost count. They know how to make affiliate commissions and Copy Paste Commissions is their blueprint to copy what they do. Everything is laid out for you to just copy/paste/profit. If you want to learn how to be an 'Ultra Affiliate' these are the guys to learn from. This gets my highest recommendation as it's simply something you must own.
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